Online marketing : a customer-led approach

Main Author: Gay, Richard
Other Authors: Esen, Rita, Charlesworth, Alan
Language:English
Published: Oxford: Oxford University Press, 2007.
Subjects:
LEADER 00741cam a2200217 7i4500
001 0000074307
005 20140601090000.0
008 091031s2007 enk 0 eng
020 # 0 |a 9780199265855  
020 # 0 |a 0199265852  
090 0 0 |a HF 5415.1265   |b .G3 2007 
100 1 # |a Gay, Richard  
245 1 0 |a Online marketing :   |b a customer-led approach   |c Richard Gay, Alan Charlesworth, Rita Esen. 
260 # # |a Oxford:   |b Oxford University Press,   |c 2007. 
300 # # |a viii, 538 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Internet advertising  
650 0 0 |a Internet marketing  
700 1 1 |a Esen, Rita  
700 1 1 |a Charlesworth, Alan  
999 |a 1100068406  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA