Marketing on the web : two case studies.
Educational video on the design and marketing of business oriented Web sites. Looks at the way two particular companies, W.H. Smith Booksellers and Madaboutwine.com, have succeeded in the Internet shopping world.
| Corporate Author: | |
|---|---|
| Language: | English |
| Published: |
Bromley, Kent:
TV Choice,
[2000].
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| Subjects: |
BILIK BAHAN SUMBER MEDIA
| Call Number: |
HF 5415.1265 .M37 2000 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1100021639 | BAHAN SUMBER MEDIA | CD-ROM | AVAILABLE |
| 1100018528 | BAHAN SUMBER MEDIA | Video | AVAILABLE |