Creative strategy in advertising

Main Author: Drewniany, Bonnie L. (Author)
Other Authors: Jewler, A. Jerome
Published: Australia: Thomson Wadsworth, 2008
Edition:Ninth edition
Subjects:
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100 1 # |a Drewniany, Bonnie L.   |e author  
245 1 0 |a Creative strategy in advertising   |c Bonnie L. Drewniany, A. Jerome Jewler. 
250 # # |a Ninth edition 
264 # 4 |c ♭2008 
264 # 1 |a Australia:   |b Thomson Wadsworth,   |c 2008 
300 # # |a xiv, 332 pages:   |b illustrations;   |c 26 cm 
336 # # |a text --   |2 rdacontent 
337 # # |a unmediated --   |2 rdamedia 
338 # # |a volume --   |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 # 0 |a Advertising layout and typography  
650 # 0 |a Advertising copy  
700 0 # |a Jewler, A. Jerome  
999 |a 1100064975  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA