Description: Creative strategy in advertising

Main Author:	Drewniany, Bonnie L. (Author)
Other Authors:	Jewler, A. Jerome
Published:	Australia: Thomson Wadsworth, 2008
Edition:	Ninth edition
Subjects:	Advertising layout and typography Advertising copy

Physical Description:	xiv, 332 pages: illustrations; 26 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9780495096207 0495096202