Marketing in the public sector : a roadmap for improved performance

Main Author: Kotler, Philip, 1931-
Other Authors: Lee, Nancy
Language:English
Published: Upper Saddle River: Wharton School, 2007.
Subjects:
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020 # 0 |a 0131875159 (hbk.)  
020 # 0 |a 9780131875159 (hbk.)  
090 0 0 |a JF 1525 .P67   |b K6 2007 
100 1 # |a Kotler, Philip,   |c 1931-  
245 1 0 |a Marketing in the public sector :   |b a roadmap for improved performance   |c Philip Kotler, Nancy Lee. 
260 # # |a Upper Saddle River:   |b Wharton School,   |c 2007. 
300 # # |a xv, 332 p.:   |b ill.;   |c 24 cm.. 
650 0 0 |a Government productivity  
650 0 0 |a Public administration --   |x Citizen participation  
650 0 0 |a Administrative agencies --   |x Management  
700 1 1 |a Lee, Nancy  
999 |a 1100059873  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA