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Marketing in the public sector...
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Marketing in the public sector : a roadmap for improved performance
Main Author:
Kotler, Philip, 1931-
Other Authors:
Lee, Nancy
Language:
English
Published:
Upper Saddle River:
Wharton School,
2007.
Subjects:
Government productivity
Public administration --
>
Citizen participation
Administrative agencies --
>
Management
Holdings
Description
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Physical Description:
xv, 332 p.: ill.; 24 cm..
ISBN:
0131875159 (hbk.)
9780131875159 (hbk.)
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