Strategic marketing
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
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| Edition: | 9th ed.. |
| Subjects: |
| Physical Description: | xv, 784 p.: ill., map; 27 cm.. |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780073381008 0071263357 ( pbk.) 9780071263351 ( pbk.) 0073381004 (alk. paper) |