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230829t20082008enka ### #00001eng## |
| 020 |
# |
# |
|a 9780470119860
|
| 020 |
# |
# |
|a 0470119861
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5826.5
|b .K4 2008
|
| 245 |
0 |
0 |
|a Kellogg on advertising and media :
|b The kellogg school of management
|c Bobby J. Calder.
|
| 264 |
# |
1 |
|a John Wiley & Sons Inc,
|c 2008
|
| 264 |
# |
4 |
|c ♭2008
|
| 300 |
# |
# |
|a xi, 292 pages:
|b illustrations;
|c 24 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
# |
0 |
|a Advertising
|
| 650 |
# |
0 |
|a Advertising media planning
|
| 700 |
0 |
# |
|a Calder, Bobby J.
|
| 999 |
|
|
|a 1100063775
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
