Marketing across cultures

Main Author: Usunier, Jean-Claude
Other Authors: Lee, Julie
Language:English
Published: Harlow: Financial Times Prentice Hall, 2005.
Edition:4th ed..
Subjects:
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090 0 0 |a HF 1416   |b .U88 2005 
100 1 # |a Usunier, Jean-Claude  
245 1 0 |a Marketing across cultures   |c Jean-Claude Usunier, Julie Anne Lee. 
250 # # |a 4th ed.. 
260 # # |a Harlow:   |b Financial Times Prentice Hall,   |c 2005. 
300 # # |a xx, 573 p.:   |b ill.;   |c 25 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Export marketing --   |x Social aspects  
650 0 0 |a International business enterprises --   |x Social aspects  
650 0 0 |a Intercultural communication  
700 1 1 |a Lee, Julie  
999 |a 1100057032  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA