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Advertising : principles and practice

Main Author: Spence-Stone,Ruth (Author)
Other Authors: Wells, William, Burnett, John, Moriarty,Sandra
Published: Frenchs Forest, N.S.W.: Pearson Education Australia, 2007
Subjects:
Advertising -- > Australia
Physical Description:xvi, 552 pages: illustrations; 28 cm
Bibliography:Includes bibliographical references
ISBN:0733973213
9780733973215

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