Advertising : principles and practice

Main Author: Spence-Stone,Ruth (Author)
Other Authors: Wells, William, Burnett, John, Moriarty,Sandra
Published: Frenchs Forest, N.S.W.: Pearson Education Australia, 2007
Subjects:
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040 # # |a UMT   |b eng   |c UMT   |e rda 
090 0 0 |a HF 5823   |b .S6 2008 
100 0 # |a Spence-Stone,Ruth   |e author  
245 0 0 |a Advertising :   |b principles and practice   |c Ruth Spence-Stone, William Wells, Sandra Moriarty, John Burnett. 
264 # 1 |a Frenchs Forest, N.S.W.:   |b Pearson Education Australia,   |c 2007 
264 # 4 |c ♭2008 
300 # # |a xvi, 552 pages:   |b illustrations;   |c 28 cm 
336 # # |a text --   |2 rdacontent 
337 # # |a unmediated --   |2 rdamedia 
338 # # |a volume --   |2 rdacarrier 
504 # # |a Includes bibliographical references 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 # 0 |a Advertising --   |z Australia  
700 0 # |a Wells, William  
700 0 # |a Burnett, John  
700 0 # |a Moriarty,Sandra  
999 |a 1100060459  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA