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| LEADER |
00718cam a2200193 7i4500 |
| 001 |
0000059491 |
| 005 |
20140605090000.0 |
| 008 |
080626s2007 nyu eng |
| 020 |
# |
# |
|a 0071475583
|
| 020 |
# |
# |
|a 9780071475587 (pbk.)
|
| 090 |
0 |
0 |
|a HF 5415
|b .M32 2007
|
| 245 |
0 |
0 |
|a Marketing power plays :
|b how the world's most ingenious marketers reach the top of their game.
|
| 260 |
# |
# |
|a New York:
|b McGraw-Hill,
|c 2007.
|
| 300 |
# |
# |
|a ix, 178 p.:
|b ill.;
|c 22 cm..
|
| 504 |
0 |
0 |
|a Includes bibliographical references (p. 167-168) and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Marketing --
|x Case studies
|
| 650 |
0 |
0 |
|a Marketing
|
| 999 |
|
|
|a 1100055990
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
