Marketing power plays : how the world's most ingenious marketers reach the top of their game.
| Language: | English |
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| Published: |
New York:
McGraw-Hill,
2007.
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| Subjects: |
| Physical Description: | ix, 178 p.: ill.; 22 cm.. |
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| Bibliography: | Includes bibliographical references (p. 167-168) and index |
| ISBN: | 0071475583 9780071475587 (pbk.) |