Description: Sports and entertainment marketing

Main Author:	Kaser, Ken
Other Authors:	Oelkers, Dotty Boen
Language:	English
Published:	Mason, Ohio: Thomson South-Western, 2008.
Edition:	3rd ed..
Subjects:	Entertainment events -- > Marketing Sports -- > Marketing

Physical Description:	viii, 424 p.: col. ill.; 28 cm..
ISBN:	0538445157 (student ed. soft cover) 9780538445153 (student ed. soft cover)