Cases in alliance management : building successful alliances
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| Other Authors: | |
| Language: | English |
| Published: |
Thousand Oaks, Calif.:
SAGE Publications,
2007.
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| Series: | The Ivey casebook seri
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| Subjects: |
| Item Description: | Strategic rationale : should a firm build a strategic alliance? -- Selecting the right partner -- Negotiating and designing an alliance -- Implementing winning conditions |
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| Physical Description: | xiv, 319 p.: ill.; 24 cm.. |
| ISBN: | 141294029X (pbk.) 9781412940290 (pbk.) |