Consumer behavior : building marketing strategy

Main Author: Hawkins, Del I.
Other Authors: Mothersbaugh,, Best,
Published: Boston: McGraw-Hill/Irwin, 2007.
Edition:10th ed..
Subjects:
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245 1 0 |a Consumer behavior :   |b building marketing strategy   |c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
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650 0 0 |a Market surveys --   |z United States  
650 0 0 |a Consumer behavior --   |x Case studies --   |z United States  
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700 1 1 |a Best,   |h Roger J.  
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