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Consumer behavior : building marketing strategy

Main Author: Hawkins, Del I.
Other Authors: Mothersbaugh,, Best,
Published: Boston: McGraw-Hill/Irwin, 2007.
Edition:10th ed..
Subjects:
Consumer behavior -- > United States
Market surveys -- > United States
Consumer behavior -- > Case studies -- > United States
Physical Description:xxiv, 790 p.: col. ill.; 27 cm..
ISBN:0071106685
0073261548 (book & CD-ROM)
0073101370
0071109153 (pbk.)

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