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The new global brands : managing non-government organizations in the 21st century

Main Author: Quelch, John A. (Author)
Other Authors: Laidler-Kylander, Nathalie
Language:English
Published: Mason, Ohio: Thomson/South-Western, 2006.
Subjects:
Business names
Non-governmental organizations -- > Case studies
Non-governmental organizations -- > Management
Physical Description:vi, 324 pages: illustrations, maps; 24 cm..
ISBN:9780324320237 (hbk)
032432023X (hbk)

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