International strategic marketing : a European perspective

Main Author: Stone, Marilyn A.
Other Authors: McCall,
Published: London: Routledge, 2004.
Subjects:
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020 # 0 |a 0415314178 (pbk.)  
020 # 0 |a 041531416X (hbk.)  
090 0 0 |a HF 1416.6 E85   |b S879 
100 1 # |a Stone, Marilyn A.  
245 1 0 |a International strategic marketing :   |b a European perspective   |c Marilyn A. Stone and J. B. McCall. 
260 # # |a London:   |b Routledge,   |c 2004. 
300 # # |a xx, 262 p.:   |b ill.;   |c 25 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Foreign trade promotion --   |z European Union countries  
650 0 0 |a Strategic planning --   |z European Union countries  
650 0 0 |a Export marketing  
650 0 0 |a Export marketing --   |z European Union countries  
700 1 1 |a McCall,   |h J. B.  
999 |a 1100034530  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA