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International strategic marketing : a European perspective

Main Author: Stone, Marilyn A.
Other Authors: McCall,
Published: London: Routledge, 2004.
Subjects:
Foreign trade promotion -- > European Union countries
Strategic planning -- > European Union countries
Export marketing
Export marketing -- > European Union countries
Physical Description:xx, 262 p.: ill.; 25 cm..
ISBN:0415314178 (pbk.)
041531416X (hbk.)

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