Managing customer relationships : a strategic framework

Main Author: Peppers, Don
Other Authors: Rogersm, Martha
Published: Hoboken, New Jersey: John Wiley & Sons, 2004.
Subjects:
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008 120207s2004 nju x eng
020 # 0 |a 047148590X  
090 0 0 |a HF 5415.5   |b .P42 2004 
100 1 # |a Peppers, Don  
245 1 0 |a Managing customer relationships :   |b a strategic framework   |c Don Pppers, Martha Rogers. 
260 # # |a Hoboken, New Jersey:   |b John Wiley & Sons,   |c 2004. 
300 # # |a xi, 516 p.:   |b ill.;   |c 27 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Customer relations --   |x Management  
650 0 0 |a Consumers' preferences  
650 0 0 |a Relationship marketing  
700 1 1 |a Rogersm, Martha  
999 |a 1100035096  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA