Strategic marketing problems : cases and comments

Main Author: Kerin, Roger A.
Other Authors: Peterson,
Published: Upper Saddle River, NJ: Pearson Education, 2004.
Edition:10th ed..
Subjects:
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100 1 # |a Kerin, Roger A.  
245 1 0 |a Strategic marketing problems :   |b cases and comments   |c Roger A. Kerin and Robert A. Peterson. 
250 # # |a 10th ed.. 
260 # # |a Upper Saddle River, NJ:   |b Pearson Education,   |c 2004. 
300 # # |a viii, 696 p.:   |b ill.;   |c 29 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Decision making --   |x Case studies  
650 0 0 |a Marketing --   |x Management --   |x Case studies  
700 1 1 |a Peterson,   |h Robert A.  
999 |a 1100023107  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA