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Strategic marketing problems : cases and comments

Main Author: Kerin, Roger A.
Other Authors: Peterson,
Published: Upper Saddle River, NJ: Pearson Education, 2004.
Edition:10th ed..
Subjects:
Marketing -- > Decision making -- > Case studies
Marketing -- > Management -- > Case studies
Physical Description:viii, 696 p.: ill.; 29 cm..
ISBN:0131421840

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