Market segmentation, targeting and positioning : developing a focus.
Discusses how business professionals stretch limited marketing funds by targeting specific consumer groups. Focuses on the importance of defining and understanding the target market segment, devising an plan to reach the market effectively, and positioning the product attractively among its competi...
Full description
| Corporate Author: |
RMI Media Productions |
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| Language: | English |
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| Published: |
Olathe, KS:
RMI Media Productions,
1999.
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| Subjects: |
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