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Marketing and consumer identity in multicultural America

Main Author: Tharp, Marye C.
Published: Thousand Oaks: Sage Publications, Inc, 2001.
Subjects:
Target marketing -- > United States
Consumers -- > Attitudes -- > United States
Multiculturalism -- > United States
Market segmentation -- > United States

KOLEKSI TERBUKA

Call Number: HF 5415.127 T48
Accession Item Category Format Status Notes
1100002753 Open Shelf Book AVAILABLE

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