Rural marketing : targeting the non-urban consumer

Main Author: Velayudhan, Sanal Kumar, 1955- (Author)
Published: New Delhi: Response Books, 2002.
Subjects:
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040 # # |a UMT 
090 0 0 |a HF 5415.12 .I5   |b V4 2002 
100 1 # |a Velayudhan, Sanal Kumar,   |d 1955-   |e author  
245 1 0 |a Rural marketing :   |b targeting the non-urban consumer   |c Sanal Kumar Velayudhan. 
264 # 1 |a New Delhi:   |b Response Books,   |c 2002. 
300 # # |a 196 pages:   |b illustrations;   |c 23 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references  
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Consumer behavior --   |z India  
650 0 0 |a Marketing --   |z India  
650 0 0 |a India --   |x Rural conditions  
999 |a 1100023224  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA