Controversy in marketing theory : for reason, realism, truth and objectivity

Main Author: Hunt, Shelby D. (Author)
Published: Armonk, N.Y.: M.E. Sharpe, 2003.
Subjects:
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100 1 # |a Hunt, Shelby D.   |e author  
245 1 0 |a Controversy in marketing theory :   |b for reason, realism, truth and objectivity   |c Shelby D. Hunt. 
264 # 1 |a Armonk, N.Y.:   |b M.E. Sharpe,   |c 2003. 
300 # # |a xiv, 344 pages:   |b illustrations;   |c 25 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Philosophy and science  
650 0 0 |a Marketing  
999 |a 1100023359  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA