Controversy in marketing theory : for reason, realism, truth and objectivity
| Main Author: | |
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| Published: |
Armonk, N.Y.:
M.E. Sharpe,
2003.
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| Subjects: |
| Physical Description: | xiv, 344 pages: illustrations; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0765609313 0765609320 9780765609328 |