The customer management scorecard : managing CRM for profit

Main Author: Foss, Bryan
Other Authors: Stone, Merlin, Woodcocks, Neil
Published: London Sterling, VA: Kogan Page, 2003.
Subjects:
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001 0000034391
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008 120202s2003 -uk x eng
020 # 0 |a 0749438959  
090 0 0 |a HF 5415.5   |b .F6 2003 
100 1 # |a Foss, Bryan  
245 1 4 |a The customer management scorecard :   |b managing CRM for profit   |c Neil Woodcocks, Merlin Stone, Bryan Foss. 
260 # # |a London Sterling, VA:   |b Kogan Page,   |c 2003. 
300 # # |a xviii, 428 p.:   |b ill.;   |c 25 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Customer relations --   |x Management  
700 1 1 |a Stone, Merlin  
700 1 1 |a Woodcocks, Neil  
999 |a 1100022108  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA