Essentials of CRM : a guide to customer relationship management
| Main Author: | |
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| Language: | English |
| Published: |
New York:
John Wiley & Sons, Inc.,
2002.
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| Subjects: |
| Physical Description: | xiii, 220 p.: ill.; 23 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471206032 (pbk. : alk. paper) 9780471206033 |