Exploring marketing research

Main Author: Zikmund, William G.
Published: New York: Dryden Press, 1994.
Edition:8th ed..
Subjects:
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020 # 0 |a 0324181485 (pbk.)  
090 0 0 |a HF 5415.2   |b Z68 2003 
100 1 # |a Zikmund, William G.  
245 1 0 |a Exploring marketing research   |c William G. Zikmund. 
250 # # |a 8th ed.. 
260 # # |a New York:   |b Dryden Press,   |c 1994. 
300 # # |a xxi, 744 p.:   |b ill. (some col.);   |c 29 cm.. 
500 # # |a Various multi-media instructional materials, including a web site, are available to supplement the text 
504 0 0 |a Includes bibliographical references (p. 729-738) and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing research  
999 |a 1100013507  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1100022432  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA