Exploring marketing research
| Main Author: | |
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| Published: |
New York:
Dryden Press,
1994.
|
| Edition: | 8th ed.. |
| Subjects: |
| Item Description: | Various multi-media instructional materials, including a web site, are available to supplement the text |
|---|---|
| Physical Description: | xxi, 744 p.: ill. (some col.); 29 cm.. |
| Bibliography: | Includes bibliographical references (p. 729-738) and index |
| ISBN: | 0324181485 (pbk.) |