Description: Marketing strategy

Main Author:	Ferrell, O. C.
Other Authors:	Lucas,, Hartline,
Published:	Fort Worth: Harcourt College Publishers, 2002..
Edition:	2nd ed..
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Management

Physical Description:	xxvi,469p.: ill.(some col.); 26 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0030321034