Consumer behavior : building marketing strategy
| Main Author: | |
|---|---|
| Other Authors: | , |
| Published: |
Boston, Mass.:
McGraw-Hill,
2001.
|
| Edition: | 8th ed.. |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Main Author: | |
|---|---|
| Other Authors: | , |
| Published: |
Boston, Mass.:
McGraw-Hill,
2001.
|
| Edition: | 8th ed.. |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: |