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| LEADER |
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| 001 |
0000021790 |
| 005 |
20140601090000.0 |
| 008 |
080518 |
| 020 |
# |
0 |
|a 0130175781
|
| 090 |
0 |
0 |
|a HF 5415.123
|b C648
|
| 100 |
1 |
# |
|a Clow, Kenneth E.
|
| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications
|c Kenneth E. Clow & Donald Baack.
|
| 260 |
# |
# |
|a Upper Saddle River, N.J.:
|b Prentice Hall,
|c 2002..
|
| 300 |
# |
# |
|a xxvi, 638 p.:
|b col. ill.;
|c 25cm..
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index.
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Communication in marketing.
|
| 650 |
0 |
0 |
|a Advertising.
|
| 700 |
1 |
1 |
|a Baack, Donald
|
| 999 |
|
|
|a 1100007113
|b CD-ROM
|c Bahan Pandang Dengar
|e BILIK BAHAN SUMBER MEDIA
|
| 999 |
|
|
|a 1100007111
|b Book
|c Bahan Pandang Dengar
|e KOLEKSI TERBUKA
|
