Brands in the balance meeting the challenges to commercial identity

Main Author: Drawbaugh, Kevin
Published: London: Reuters, 2001.
Subjects:
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020 # 0 |a 0273650351  
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100 1 # |a Drawbaugh, Kevin  
245 1 0 |a Brands in the balance meeting the challenges to commercial identity   |c Kevin Drawbaugh. 
260 # # |a London:   |b Reuters,   |c 2001. 
300 # # |a viii , 278 p. , [16] p. of plates ill. (some col.) ports.(some col.) 25 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Pembangunan Sosial dan Ekonomi 
650 0 0 |a Brand name products  
650 0 0 |a Brand choice  
999 |a 1100002384  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA