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The butterfly customer : capturing the loyalty of today's elusive consumer

Main Author: O'Dell, Susan M.
Other Authors: Pajunen, Joan
Published: New York: John Wiley & Sons Canada, 2000.
Subjects:
Customer relations
Relationship marketing
Customer services
Physical Description:xxiv, 264 p.; 23 cm..
Bibliography:Inclides bibliographical references and index
ISBN:0471645184
9780471645184

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