Marketing management : text and cases

Main Author: Darymple, Douglas J
Other Authors: Parsons,
Published: New York: John Wiley & Sons, 2000.
Edition:7th ed..
Subjects:
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020 # 0 |a 0471332380  
090 0 0 |a HF 5415.13   |b D151 2000 
100 1 # |a Darymple, Douglas J  
245 1 0 |a Marketing management :   |b text and cases   |c Douglas J. Darymple, Leonard J. Parsons. 
250 # # |a 7th ed.. 
260 # # |a New York:   |b John Wiley & Sons,   |c 2000. 
300 # # |a xii, 707p.:   |b ill.;   |c 26cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management --   |x Case studies  
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Parsons,   |h Leonard J.  
999 |a 1100000226  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA