Cover Image

Marketing management : text and cases

Main Author: Darymple, Douglas J
Other Authors: Parsons,
Published: New York: John Wiley & Sons, 2000.
Edition:7th ed..
Subjects:
Marketing -- > Management -- > Case studies
Marketing -- > Management
Physical Description:xii, 707p.: ill.; 26cm..
Bibliography:Includes bibliographical references and index
ISBN:0471332380

Similar Items