Description: Consumers and services

Main Author:	Gabbott, Mark
Other Authors:	Hogg, Gillian
Published:	Chichester: John Wiley & Sons, 1998.
Subjects:	Customer relations -- > Case studies Relations marketing Professions -- > Marketing Service industries -- > Marketing

Physical Description:	xi, 271 p.: ill.; 23 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0471957976 (hb : alk. paper) 0471962694 (pbk. : alk. paper) 9780471962694