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00792cam a2200217 7i4500 |
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230830s2000 enka ### #00001eng## |
020 |
# |
# |
|a 0749431415
|
040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
090 |
0 |
0 |
|a HF 5825
|b .G4 2000
|
100 |
1 |
# |
|a Gettins,Dominic
|e author
|
245 |
1 |
4 |
|a The unwritten rules of copywriting :
|b a guide to better press, poster, TV, radio and Web site advertising
|c Dominic Gettins.
|
264 |
# |
1 |
|a London:
|b Kogan Page,
|c 2000
|
300 |
# |
# |
|a 166 pages:
|b illustrations;
|c 24 cm
|
336 |
# |
# |
|a text --
|2 rdacontent
|
337 |
# |
# |
|a unmediated --
|2 rdamedia
|
338 |
# |
# |
|a volume --
|2 rdacarrier
|
590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
650 |
# |
0 |
|a Advertising copy
|
999 |
|
|
|a 1000406568
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|