The marketing plan

Main Author: Cohen, William A., 1937-
Published: New York: Wiley, c2001.
Edition:3rd ed..
Subjects:
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010 # # |a 00712368 
020 # 0 |a 0471384127 (pbk. : alk. paper)  
090 0 0 |a HF 5415.13   |b C678 2001 
100 1 # |a Cohen, William A.,   |d 1937-  
245 1 4 |a The marketing plan   |c William A. Cohen. 
250 # # |a 3rd ed.. 
260 # # |a New York:   |b Wiley,   |c c2001. 
300 # # |a x, 397 p.:   |b ill.;   |c 28 cm.. 
504 0 0 |a Includes bibliographical references (p. 363-380) and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim  
650 0 0 |a Marketing --   |x Management  
999 |a 1000405529  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1100004354  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1100000225  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA