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00777cam a2200217 7i4500 |
001 |
0000013103 |
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20140602090000.0 |
010 |
# |
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|a 00712368
|
020 |
# |
0 |
|a 0471384127 (pbk. : alk. paper)
|
090 |
0 |
0 |
|a HF 5415.13
|b C678 2001
|
100 |
1 |
# |
|a Cohen, William A.,
|d 1937-
|
245 |
1 |
4 |
|a The marketing plan
|c William A. Cohen.
|
250 |
# |
# |
|a 3rd ed..
|
260 |
# |
# |
|a New York:
|b Wiley,
|c c2001.
|
300 |
# |
# |
|a x, 397 p.:
|b ill.;
|c 28 cm..
|
504 |
0 |
0 |
|a Includes bibliographical references (p. 363-380) and index
|
590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
650 |
0 |
0 |
|a Marketing --
|x Management
|
999 |
|
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|a 1000405529
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
999 |
|
|
|a 1100004354
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
999 |
|
|
|a 1100000225
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|