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The marketing plan

Main Author: Cohen, William A., 1937-
Published: New York: Wiley, c2001.
Edition:3rd ed..
Subjects:
Marketing -- > Management
Physical Description:x, 397 p.: ill.; 28 cm..
Bibliography:Includes bibliographical references (p. 363-380) and index
ISBN:0471384127 (pbk. : alk. paper)

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