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Value-based marketing : marketing strategies for corporate growth and shareholder value

Main Author: Doyl, Peter, 1943-
Published: Chichester New York: Wiley, c2000.
Subjects:
Corporations -- > Valuation
Marketing -- > Management

KOLEKSI TERBUKA

Call Number: HF 5415.13 D754
Accession Item Category Format Status Notes
1000405530 Open Shelf Book AVAILABLE

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