Value-based marketing : marketing strategies for corporate growth and shareholder value

Main Author: Doyl, Peter, 1943-
Published: Chichester New York: Wiley, c2000.
Subjects:
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010 # # |a 2001268221 
020 # 0 |a 0471877271  
090 0 0 |a HF 5415.13   |b D754 
100 1 # |a Doyl, Peter,   |d 1943-  
245 1 0 |a Value-based marketing :   |b marketing strategies for corporate growth and shareholder value   |c Peter Doyle. 
260 # # |a Chichester  |a New York:   |b Wiley,   |c c2000. 
300 # # |a xii, 370 p.:   |b ill.;   |c 25 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Corporations --   |x Valuation  
650 0 0 |a Marketing --   |x Management  
999 |a 1000405530  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA