Marketing classics : a selection of influential articles

Other Authors: Enis,, Cox,, Mokwa,
Published: Englewood Cliffs, N.J.: Prentice Hall, 1995.
Edition:8th ed..
Subjects:
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090 0 0 |a HF 5415   |b M31 1995 
245 0 0 |a Marketing classics :   |b a selection of influential articles   |c Ben M. Enis, Keith K. Cox, Michael P. Mokwa. 
250 0 0 |a 8th ed.. 
260 0 0 |a Englewood Cliffs, N.J.:   |b Prentice Hall,   |c 1995. 
300 # # |a xii, 612 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing  
700 1 1 |a Enis,   |h Ben M.  
700 1 1 |a Cox,   |h Keith Kohn  
700 1 1 |a Mokwa,   |h Michael P.  
999 |a 1000385772  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1000385773  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA