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Marketing classics :
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Marketing classics : a selection of influential articles
Other Authors:
Enis,
,
Cox,
,
Mokwa,
Published:
Englewood Cliffs, N.J.:
Prentice Hall,
1995.
Edition:
8th ed..
Subjects:
Marketing
Holdings
Description
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Physical Description:
xii, 612 p.: ill.; 24 cm..
ISBN:
0205159885
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