Consumer behavior and managerial decision making

Main Author: Kardes, Frank R.
Published: Reading, Mass.: Addison-Wesley, 1999.
Subjects:
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010 # # |a 97051676 
020 0 0 |a 0321001990 (alk. paper)  
090 0 0 |a HF 5415.3   |b K18 
100 1 0 |a Kardes, Frank R.  
245 1 0 |a Consumer behavior and managerial decision making   |c Frank R. Kardes. 
260 0 0 |a Reading, Mass.:   |b Addison-Wesley,   |c 1999. 
300 # # |a xx, 505 p.:   |b ill.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references (p [461]-482) and indexes 
590 # # |a Pusat Pengajian Pembangunan Sosial dan Ekonomi 
650 0 0 |a Consumer behavior  
650 0 0 |a Decision making  
999 |a 1100007133  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1000399161  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA