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Consumer behavior and manageri...
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Consumer behavior and managerial decision making
Main Author:
Kardes, Frank R.
Published:
Reading, Mass.:
Addison-Wesley,
1999.
Subjects:
Consumer behavior
Decision making
Holdings
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Physical Description:
xx, 505 p.: ill.; 24 cm..
Bibliography:
Includes bibliographical references (p [461]-482) and indexes
ISBN:
0321001990 (alk. paper)
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