Description: Consumer behavior

Main Author:	Schiffman, Leon G.
Other Authors:	Kanuk,
Published:	Upper Saddler River, NJ: Prentice Hall, 1999.
Edition:	7th ed..
Subjects:	Consumer behavior Motivation research (Marketing)

Physical Description:	469 p.; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0130841293